We are incurable creatives, tireless explorers. We don’t like imposed limits. We love challenges. That is why we design and create packages for different applications, combining innovation, design and sustainability. That’s why natural materials are the basis of our products.
Do you wish to know more about us? Come and meet us, we will introduce you to our team, one by one.
GIANNI TAGLIAPIETRA
CEO GROUP innovation
His favourite sense: touch
Preferred quote: “Without data you’re just another person with an opinion” – W. Edwards Deming
The verb he loves: to overcome
Innovation is not a matter of discovering something new but the push to overcome the limit.
“When people tell me that something cannot be done or is difficult to do, I realise that we are probably heading in the right direction. Of course, we have to overcome the obstacle, we have to find a solution, but the finish line starts to look like a rewarding goal to reach because we are probably making a difference once again!”
For Gianni, a company grows if it looks ahead and sees challenges not as obstacles to be overcome but as incentives to make a difference for its stakeholders.
AMERIGO TAGLIAPIETRA
CEO LivingCAP
His favourite sense: hearing
Preferred quote: “Pi caffè, pi ciapè” from the Venetian dialect “The more you do, the more you receive”.
The verb he loves: to snap
Facts are expressed through actions led by constant observation. A principle that Amerigo always applies.
“Numbers and objectivity are my main drivers, both at work and in my private life. They allow me to make choices, there are no right or wrong choices, the important thing is, thanks to data, to realise things in time and possibly make adjustments. If I am wrong, I will fall and get up again.”
He is not afraid of making mistakes, because he knows that one needs to be flexible and adaptive in the business world. That is why he does not consider data as “a string of numbers” but rather the right information to make conscious choices.
ALESSIA ZANIN
Sales Director & Communication Manager
Her favourite sense: hearing
Preferred quote: “imagination is a place where rain comes in”
The verb she loves: to leap
“Those who say that dealing with sales means only using rational thinking do not know what it means to deal with the sales area.”.
It means listening, accuracy, productivity and emotional drive. We could define Alessia’s approach as crea(c)tive. Because her purpose is exactly to understand what the client needs, even when this need is unsaid in order to guide clients towards the perfect solution, with energy and creativity.
MARCO ROSSATO
Sales Manager, Marketing & Business Strategy
His favourite sense: proprioception
Preferred quote: Do you compute that you will ever think like a human being?” …“That reminds me of a story”.
The verb he loves: to catch a glimpse
Marco loves travelling between contrasts, organising concepts and looking at them from new perspectives. For him, dealing with packaging is a fatally and wonderfully risky profession. For several reasons.
“It is risky to have a name like LivingCAP (Capable of Admirable Packaging) – 9 letters full of ambition, always pushing the boundaries of the challenge towards uniqueness. Furthermore, packaging is risky because it is an insidious mixture of impotence and omnipotence, in the sense that the Packager almost invariably has megalomaniac dreams whose implementation inevitably depends on others and on circumstances”.
Marco’s journey is a journey into the galaxy of strategy. Marco does not forget that marketing and sales are what make an idea, a project, a package to take flight.
THOMAS RIATO
Creative Director
His favourite sense: taste
Preferred quote: “Creativity is intelligence having fun” – Albert Einstein
The verb he loves: Perceiving
Don’t call him Art Director. Call him Creative Director. Thomas uses the power of creativity not as “art”, but as the highest expression of thought through shapes.
“Shapes resolve, communicate, and make it possible to touch human ingenuity.”
Thomas’s role is that of a designer of a language made up of objects that add value and that never forget for which clients they were designed.
Tangible and tactile creativity.
FEDERICO RIZZI
Blend Manager
His favourite sense: sight
Preferred quote: “Do or do not. There is no try”
The verb he loves: Rocking
“Did you know that the verb “to rock” could also be translated as ‘to swing/to lull’?”
Like the strings of a guitar, Federico is in constant motion to find the best solution for your needs.
Let’s rock together!
Teamwork?
It is natural for us
